Workflow

From messy listings to a governed presence.

Business listing management on BLM is seven steps from messy citations to a governed presence. Humans stay in control of NAP and duplicates. Automation handles fingerprinting, coverage, and the weekly digest.

New to the category? Read what is business listing management or start on the BLM homepage.

Workspace · step 1 of 7

Load your locations

Human control

northline.csv

42 rows · 1 phone missing

nameaddressphonehourscategory
LocationCityPhoneStatus
Wicker ParkChicago(312) 555-0199Parsed
River NorthChicago(312) 555-0110Parsed
Logan SquareChicago(312) 555-0172Parsed
West LoopChicagomissingNeeds phone
  1. 1

    Load your locations

    Human control

    Import storefronts from a sheet or add them one by one. Each location becomes a governed record, not a row that can fork.

  2. 2

    Fingerprint each NAP

    Automated

    Canonical name, address, and phone are matched, suite lines, DBA vs legal, and tracking numbers included, so publishers are not guessed.

  3. 3

    Audit every directory

    Automated

    Score Google, Apple, Bing, and the directory network for consistency, coverage, duplicates, and hours.

  4. 4

    Unify the source of truth

    Human control

    Approve the canonical listing. BLM flags every publisher that drifted so your team reviews differences, not the entire internet.

  5. 5

    Close duplicates

    Human control

    Near-matches on phone, place, and name surface with a suggested surviving listing so reviews and photos are not orphaned.

  6. 6

    Track coverage and risk

    Automated

    See what is synced, stale, missing, or blocked before the next hours change forks a second pin.

  7. 7

    Keep the presence governed

    Automated

    A weekly digest and live alerts keep marketing, ops, and agencies on one health score, without rebuilding the spreadsheet.

Run it on your own footprint

Start a free trial, or book a call if you already run a national set of pins.